Les Chevalier
2022
Illustration | Package Design
Package design
University assignment
‘Les Chevalier’ wine by ‘Chateau Margaux’ is a very high end, boutique wine shared between collectors at auctions. It is not available on supermarket shelves due to its value and high quality. ‘Les Chevalier’ is for wine lovers and sold as a collector’s item. Once you buy the bottle you buy into its value as a piece of history of French wine.
The purpose of the wine bottle is to maintain tradition in a modern world. The tradition of Family, French tradition, History, and the traditional way of making wine is reflected on ‘Les Chevalier’.
‘Chateau Margaux’ delivers a beautiful, unique wine that cannot be made anywhere else in the world.
Chateau Margaux’s mission is to maintain 600 years of traditional high-end quality wine. ‘Les Chevalier’s’ mission is to keep the tradition relevant and in the now, just as it was a boutique, highly prized, highly sought-after wine in the past. The mission is to keep it highly prized, and highly sought after.
Byron McIntosh 