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K2 SKIS (DESIGN PITCH)
ILLUSTRATION, DESIGN
K2 SKIS DESIGN PITCH
“Love the process!” -K2 SKIS
For this design, I wanted to pay homage to K2 athletes and their diverse styles. To do that, I illustrated 24 K2 athletes mid trick.
I also wanted to highlight the categories at the front (top sheet) of the skis. The left ski feature 5 freestyle tricks and a skier carrying skis on their shoulder, while the right ski features 5 all mountain/backcountry tricks and a skier hiking with skis strapped to a backpack, using poles for the climb.
The result is REPERTOIRE, an all mountain – freestyle ski that pays homage to the skills K2 skiers have within their respective categories.
A big thank you and shout out to the K2 athletes for their support during the design process.
Featured in intro: @colby_stevenson @aliaheichinger @joonakangas @greyhound_540 @manon_loschi @colinwili @squidsabe @dcuppers
Right Ski (left on screen): @greyhound_540 @joss @colinwili @squidsabe @joonakangas @yah.blewit @addisonrafford @dcuppers @manon_loschi @maggie_voisin @bigairaaron @samkuch_
Left Ski (right on screen): @colby_stevenson @mcbskee @birkirving @aliaheichinger @johanneekilli @evelojna @kaimahler @keegankilbride @mck_p @nummedal @anna_segal @troypodmilsak