MORPH | ‘YOU CAN.’ (Campaign)

Deliverables: 6 Video Adverts, Logo and Tagline, Icons, Out-of-home Advertisement

Australia faces a significant rise in Type 2 diabetes, with over 2 million Australians currently affected and projections indicating this number will swell to 3.6 million by 2050. Post-COVID, inactivity and sedentary lifestyles have increased the issue, with a notable increase in overweight and obese adults over the age of 18.

Morph’s ‘YOU CAN’ campaign aims to address this growing health concern by inspiring and empowering individuals to lead a balanced, active lifestyle. The campaign showcases how seamlessly integrating work and sports can enhance overall health and quality of life. By highlighting the journey of maintaining both career and physical activity, Morph demonstrates that active engagement in sports is not only achievable but also essential for a healthier life.